These concept designs represent a fresh evolution of the ProSupps brand across multiple product categories—energy drinks, hydration stick packs, and the core line of foundational supplements. For the HYDRA energy + hydration cans, the focus was on clean, modern minimalism paired with bold gradients and fruit-forward iconography to communicate flavor clarity and functional benefits. The hydration stick packs took a performance-driven approach, leveraging vertical branding, vibrant colors, and functional callouts to deliver on-the-go convenience with high shelf impact. Finally, the redesigned core line explored a refined system of bold typography, clear benefit communication, and strong color segmentation to unify the portfolio while elevating ProSupps’ credibility on the supplement aisle. Together, these explorations show how thoughtful packaging design can balance lifestyle appeal with scientific authority, setting the stage for future product launches.