During my tenure at CosmoProf, I spearheaded the development of the branding for our latest product line, Texture ID. While the packaging, logo, and color palette were already established, there was a need to refine the brand's tone and overall aesthetic. Drawing inspiration from the existing color palette and pharmaceutical design of the packaging, we crafted a brand voice, imagery, and clean design that conveyed both approachability and empowerment. The mission statement we defined for Texture ID encapsulated our vision: "Texture ID celebrates the beauty of natural hair. From gentle cleansing and conditioning to rich treatments and texture-specific styling, Texture ID understands what makes curls beautiful."