Under the guidance of 324 Creative, I spearheaded the design of the Salvation Army of Plano's website. My objective was to establish an emotional connection with visitors through the site's design. To achieve this, I employed a technique of converting images to black and white, enhancing their dramatic impact. Additionally, I strategically incorporated the Salvation Army's signature Red as an accent color within the photos, serving as a visual representation of the organization's ever-present role of service within the community.