ProSupps made the strategic decision to relaunch their protein bar, which held a unique position in the market as one of the few bars boasting 30 grams of protein while delivering a fantastic taste. Positioned as a “Better For You Candy Bar,” the creative team was tasked with giving the bar's branding a makeover, aimed at making it more appealing to the everyday consumer and less focused on the gym environment. We refreshed the packaging with brighter colors and opted for a clean design approach. Our marketing assets and website embraced a bright, friendly, and approachable palette. Since the relaunch, mybar can now be found in major retailers such as Meijer’s, GNC, Circle K, and Gold’s Gym, among others.

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