Jekyll & Hyde Story
Animation
As part of a comprehensive campaign aimed at raising awareness for our JEKYLL and HYDE pre-workout product line, we embarked on a creative endeavor to reimagine the classic tale of Dr. Jekyll and Mr. Hyde. Working closely with our illustrator, we provided a detailed storyboard to guide the creation of the visuals. The illustrator delivered finished still images, which we then infused with life through animation. Opting for a comic-book style approach, we transitioned seamlessly from panel to panel, effectively narrating each stage of the story. From the creation of the potion in the lab to the pivotal moment of consumption and ultimately the dramatic transformation from Jekyll to Hyde, every aspect of the narrative was meticulously depicted.

Contributions: Lead Art Director, Storyboard, Animation. Additional Credits: Max Millan: Co-Art Direction, Blackout Brother: Illustration
Software: After Effects
Jekyll & Hyde Initial Sketches
Storyboard Sketches | by Blackout Brother
Jekyll & Hyde Initial Sketches
Storybaord Sketches | by Blackout Brother