With over 75 million workouts powered by HYDE each year, ProSupps' HYDE reigns as the most intense energy pre-workout on the market. Collaborating with Blackout Brother, an award-winning illustrator, our creative team embarked on a brand refresh for HYDE, returning to our intense athletic roots. We conceptualized the HYDE character with an anime-style portrayal, complemented by eye-catching, colorful packaging that vividly conveyed the energy and ferocity of the product. Our launch strategy included an aggressive campaign across email and social media platforms, supplemented by an array of fun and exciting branded merchandise to further amplify the brand's presence. Following the successful domestic launch of HYDE, one of our key international markets in India embraced the new HYDE look, further solidifying its global appeal.