Our HYDE product line seized a remarkable opportunity to collaborate with UFC Champion Kamaru Usman, known as the “Nigerian Nightmare.” In line with his fearsome reputation, we branded the new pre-workout as HYDE Nightmare. Positioning it as an elite-performance supplement, we designed packaging that exuded a sense of fierceness while maintaining an upscale aesthetic. Central to our concept was the Nightmare creature, developed in collaboration with the renowned illustrator, Blackout Brother, which served as a powerful symbol for the product. The launch encompassed packaging, store point-of-purchase displays, and an assertive digital campaign. The HYDE Nightmare launch proved to be an overwhelming success, swiftly ascending to become one of ProSupps’ top-selling SKUs.