During my collaboration with 324 Creative, I undertook the challenge of revitalizing the brand identity for FirstStarHR. I began with refreshing the fonts and colors of the logo, followed by extending the new brand aesthetic to their website design. My aim was to achieve a balance of cleanliness and professionalism while ensuring the brand remained approachable. In addition to designing the brand elements, I developed comprehensive brand guidelines to aid in maintaining brand consistency across various touchpoints and partnerships.