For CosmoProf’s Nautical Chic campaign, I served as Art Director, shaping a summer collection that captured effortless style with a fresh, coastal influence. I directed the creative vision for the model shoots, coordinating hair, nails, makeup, jewelry, and accessories to align with seasonal sales initiatives and evoke breezy, sun-kissed beauty. From bold nautical stripes to beach-ready waves, each look was designed to feel both aspirational and attainable. In addition to directing the shoot, I designed the integrated marketing assets—including e-blasts, endcap header cards, and direct mail pieces—that carried the campaign’s branding across digital and retail channels. The result was a cohesive, fashion-forward seasonal story that seamlessly tied into CosmoProf’s updated brand identity while driving engagement and sales.