For CosmoProf’s glamorous holiday campaign, I served as Art Director, bringing the newly refreshed branding to life across model shoots, digital, and in-store experiences. I directed the styling for hair, nails, makeup, jewelry, and accessories—curating each look to align with seasonal sales initiatives, from festive updos to bold holiday lip and nail colors. Beyond creative direction on set, I also designed the integrated marketing assets, including e-blasts, endcap header cards, and direct mail pieces. The campaign showcased the “Create Joy” theme, marrying aspirational beauty with sales-driven strategy, and delivering a cohesive brand presence across print, digital, and retail touchpoints.