During my tenure with CosmoProf, I spearheaded the art direction and graphic design for our customer loyalty program. This innovative initiative involved the creation of monthly direct mail and email campaigns tailored to our valued members. Each communication highlighted exclusive in-store promotions and collaborative specials from our esteemed brand partners.

The loyalty program stood as a testament to our commitment to customer satisfaction and brand engagement, enjoying remarkable success over its ten-year tenure. Throughout its evolution, the program expanded to encompass an impressive roster of 30 participating brands, further solidifying its status as a cornerstone of our marketing strategy.