During my tenure at CosmoProf, I assisted in the refresh of the CosmoProf brand. Embracing the vision of uplifting and honoring beauty professionals, we created the tagline "Licensed To Create," effectively conveying the blend of artistic expression and extensive training inherent in the journey of becoming a licensed beauty professional. Our marketing collateral showcased a sophisticated black, white, and gold palette, further elevating the brand. From point-of-purchase displays to email campaigns, web assets, direct mail, and catalogs, our marketing efforts spanned a diverse range of touch-points, ensuring a cohesive brand experience across all channels.